We deliver the right story to the right audience at the right time
Our local-first strategy
We don't just put your brand in front of people. We create meaningful connections that turn discovery into consideration, engagement, and action.
Where audience intelligence meets real-world behavior
Go beyond demographics. Our audience insights help you understand who your customers are, what they care about, where they spend their time, and what influences their decisions.
OrbweaverAI
Access real-world behaviors with over 260 million passion profiles nationwide through our proprietary software, OrbweaverAI.
Reach consumers based on their location, interests, and lifestyle. From bars to stadiums, see where your audience drinks, track their spending habits, and deliver the right message when they’re ready to buy.
Amplify your brand reach with first party data
OrbweaverAI provides you with rich, actionable insights derived from first-party data. This allows your brand to gain a deep understanding of your audience’s preferences, behaviors, and patterns, which can inform both marketing and product development strategies.
Create location-based campaigns
With OrbweaverAI’s GEO-fencing technology, lifestyle brands can create campaigns that target consumers based on their real-time location. This is particularly valuable for brands that rely on events, pop-ups, or retail store activations.
Retarget experience-driven consumers
By combining online and offline data, OrbweaverAI helps you reconnect with individuals who’ve interacted with your brand or attended your events. Re-engage these customers with the right story and turn their next brand interaction into a purchase.
The Challenge
Expanding awareness & increasing attendance
Red Bull wanted to drive awareness and attendance for major local events across key Florida markets like Orlando, Tampa Bay, and Jacksonville. The challenge was turning national brand recognition into local relevance and getting the right audiences to show up for Red Bull experiences in their city.
The solution
A multi-layered approach
Strategic promotion across local event guides – Featured Red Bull’s major events across UNATION’s Orlando and Tampa Bay event guides, putting them in front of audiences actively looking for things to do.
Hyper-targeted promotion via OrbweaverAI – Used audience insights to reach high-intent local audiences most likely to engage with Red Bull’s events and experiences.
Multi-market local amplification– leveraged UNATION’s established presence across three major Florida metros to build awareness and drive audiences from discovery to attendance.
the results
A winning round
Expanded awareness across Orlando and Tampa Bay, connecting Red Bull’s major events with highly engaged audiences.
Increased event engagement through strategic promotion across UNATION’s channels and event discovery ecosystem.
High-impact audience reach driven by precision targeting and audience insights, putting Red Bull events in front of people most likely to attend.
Stronger brand connection by turning nationally recognized Red Bull experiences into must-see events within each market.
Our reach across the I-4 corridor
Across Tampa, Orlando, and Jacksonville, UNATION connects brands with the people, places, events, and experiences that define each market.
With a strong presence across the I-4 corridor, brands can tap into local audiences at scale while creating connections that feel relevant to the communities they’re trying to reach.
See what our partners have to say
UNATION leveraged data-driven insights to elevate our professional sports brand partnerships, deepening fan engagement and delivering measurable results for our clients.
MolsonCoors
UNATION’s hyper-local influencer strategy seamlessly connected Truly Hard Seltzer with consumers, amplifying brand visibility, sparking consumer interactions, and enhancing our retail sales efforts.
Truly Hard Seltzer
UNATION enabled Guinness to capture local consumer attention leading up to St. Patrick’s Day, boosting online engagement and building on our strong sales momentum.