We deliver the right story to the right audience at the right time
Our local-first strategy
We don’t just help you market your brand—we create experiences that turn awareness into actual purchases.
Where data meets local connection
Our enriched audience insights help brands understand who they’re reaching, where they’re engaging, and what matters to them, so campaigns can be built around real-world behavior, not assumptions.
We see what people do offline—from the events they attend to the places they visit and the experiences they seek out. Those real-life signals give brands a deeper understanding of their audiences and the ability to target them based on how they actually live, not just what they search for.
OrbweaverAI
Access real-world behaviors with over 260 million passion profiles nationwide through our proprietary software, OrbweaverAI.
Reach consumers based on their location, interests, and lifestyle. From bars to stadiums, see where your audience drinks, track their spending habits, and deliver the right message when they’re ready to buy.
Amplify your brand reach with first party data
OrbweaverAI provides you with rich, actionable insights derived from first-party data. This allows your brand to gain a deep understanding of your audience’s preferences, behaviors, and patterns, which can inform both marketing and product development strategies.
Create location-based campaigns
With OrbweaverAI’s GEO-fencing technology, lifestyle brands can create campaigns that target consumers based on their real-time location. This is particularly valuable for brands that rely on events, pop-ups, or retail store activations.
Retarget experience-driven consumers
By combining online and offline data, OrbweaverAI helps you reconnect with individuals who’ve interacted with your brand or attended your events. Re-engage these customers with the right story and turn their next brand interaction into a purchase.
Put your brand where local audiences are
You’re not starting from scratch. UNATION already has the trust of local audiences looking for the best things to do in their city. We build on that connection to put your brand in front of the right people, places, and experiences in each market.
Platform placement
Create Offers and be the featured pour in our high-traffic City Guides, where locals discover their next favorite drink.
Social media feature
Get a prime spot on our Stuff to Do channels, that have a combined total of over 1 million followers.
Optimized ads
Serve up hyper-targeted campaigns on Facebook, Instagram, and our DSP that drive consumers to a business and get them to purchase.
Our reach across the I-4 corridor
Across Tampa, Orlando, and Jacksonville, UNATION connects brands with the people, places, events, and experiences that define each market.
With a strong presence across the I-4 corridor, brands can tap into local audiences at scale while creating connections that feel relevant to the communities they’re trying to reach.
See what our partners have to say
UNATION leveraged data-driven insights to elevate our professional sports brand partnerships, deepening fan engagement and delivering measurable results for our clients.
MolsonCoors
UNATION’s hyper-local influencer strategy seamlessly connected Truly Hard Seltzer with consumers, amplifying brand visibility, sparking consumer interactions, and enhancing our retail sales efforts.
Truly Hard Seltzer
UNATION enabled Guinness to capture local consumer attention leading up to St. Patrick’s Day, boosting online engagement and building on our strong sales momentum.