Connecting communities and driving engagement
The best neighborhoods aren’t just places to live—they’re destinations filled with culture, events, and experiences that bring people together. Whether it’s a music series, an art fair, a seasonal festival, or a community market, the key to growing attendance is strategic storytelling and hyper-targeted promotion.
UNATION helps neighborhoods and districts showcase their events to the right audience, ensuring consistent growth, engagement, and visibility throughout the year.
Why neighborhoods
choose UNATION
The Challenge
Growing awareness
& attendance
Water Street Tampa wanted to position itself as the go-to destination for events in Tampa Bay. With a diverse range of events—including music series, art fairs, Sunday markets, and seasonal celebrations—they needed a long-term strategy to consistently attract attendees and foster community involvement.
The solution
UNATION’s multi-quarter event strategy
Quarterly event marketing strategy – We worked closely with Water Street every quarter to align on strategy, ensuring maximum impact for their upcoming events.
Hyper-targeted digital advertising with Orbweaver AI – We leveraged data to promote events to Tampa residents and key regional audiences, driving attendance across multiple demographics.
Guide features, social spotlights & giveaways – By curating compelling event content and leveraging social promotions, we kept Water Street’s events top of mind for potential attendees.
the results
A thriving event hub
Consistent growth in attendance across all events, from free community markets to exclusive ticketed experiences.
Stronger community engagement, positioning Water Street as a central hub for cultural and social gatherings.
Increased regional awareness, attracting visitors from across Tampa Bay and beyond.
Excitement from UNATION users, who actively participated in giveaways and attended featured events.
Water Street Tampa
Downtown Jacksonville
Avalon Park
Make your neighborhood the center of the city
Let’s create a strategy that increases attendance, strengthens community connections, and makes your neighborhood a destination for must-attend events.
Customizable packages for neighborhoods
Find the plan that fits your community’s event goals: