Jacksonville Waves
Turning local sports awareness into fan engagement.
THE GOAL
Build awareness, drive ticket interest, and increase attendance at key home games.
IMPACT
The numbers behind the campaign
$0.09
Lowest cost per click
Industry average is $0.59
6.22%
Best click-through rate
3.5x the 1.77% industry average
537K+
Campaign impressions from the local JAX audience
Reached fans across the city
THE STRATEGY
Four channels working as one campaign
UNATION developed a multi-channel strategy to connect the Jacksonville Waves with local sports fans through:
Targeted paid ads
to reach Jacksonville sports fans
Local discovery placements
to feature the Waves across UNATION’s City Guide and event listings
Social content
to showcase the game-day experience across Instagram and TikTok
Email marketing
to put upcoming games in front of engaged local subscribers
Instagram campaign
Campaign image needed
Email campaign
Campaign image needed
Social story
Campaign image needed
UNATION City Guide listing
Campaign image needed
UNATION City Guide listing
THE RESULT
Awareness, engagement, and attendance moved together.
A coordinated, multi-channel strategy helped the Waves build awareness, drive engagement, and measure in-person attendance.
Jacksonville Waves fan photo
Campaign image needed